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The onward march of technology can feel rather relentless at times! News stories love to worry us with tales of how simulations and AI will replace everyday parts of real world living. It’s often a massive exaggeration, but as they say, there’s no smoke without fire. So we want to take a look at the […]

We all know that content makes the difference, but any old content is worse than no content at all. This is why researching what types of content grabs your audience is a golden nugget of strategy for content marketing campaigns. We’ll let you in on a bit of a short cut, though: most audiences respond

At Horizon Imaging we work with many businesses in the property and construction sectors. Property developers, construction companies and architects – all involved in designing and building properties of all sorts of shapes and sizes. When we speak to these companies, one thing often comes up in conversation – they’re often not very good at

When it comes to choosing service providers for your business, there are a lot of things for you to consider. And once you’ve chosen someone, you have to decide whether you would use them again. There are many reasons you might want to vary your suppliers from project to project. Budget, service offering, customer service or even just personal preference. But we’re here today to tell you that your photographer and videographer shouldn’t be one of them. Instead, you should aim for the opposite – to choose a supplier and build a long-lasting, strong relationship with them. Here’s why.

When you go to a Michelin-starred restaurant, you go there because you know the food will be of an amazingly high standard. Yes it’s more expensive, but you know it’s the result of years of knowledge, experience and passion coming together to produce a truly show-stopping dish. The same can be said for a professional photographer. When you look at a final set of photographs, you’re seeing all of that knowledge and experience coming together to create something AMAZING.

Have you ever wondered why many photographers and videographers don’t have a price list available to view online? Providing your pricing upfront is fairly customary practise in other industries, but in this one, it’s actually the opposite. Most photographers and videographers won’t display their prices ahead of time, and instead will wait for you to contact them so they can generate a bespoke quotation for you. If you’ve never worked like this before, we understand it can be a bit frustrating.

For years now there has been a big debate in the world of visual marketing. Does the equipment you use for photography and videography really matter? Some will get bogged down in the semantics of whether the brand you choose matters, and others will argue about the type of equipment making all the difference. At Horizon Imaging we come down on the side of yes, it does matter.

Have you ever wished you could condense a few hours, days or even months into a shorter space of time? I think we all have at one point or another! But while it might not be possible in real-time, when it comes to video marketing you absolutely can. The idea behind time-lapse video is simply taking an image every minute, 10 minutes or 20 minutes (the interval can be set exactly), and assembling these frames one after another to create a video that covers the entire duration of a project or event.