What Makes A Good Promotional Video?

Whether it’s Instagram Stories, YouTube Shorts, or the now infamous TikTok, 2022 is yet another year where the marketing sphere is being dominated by video. The buzz around video in the business world has been growing louder and louder over the last few years, with more businesses realising that video is often the key to success online. Which really is not that much of a surprise, since Google tells you that video is a preferred type of content for its search engine ranking algorithms!