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What Makes A Good Promotional Video?

Whether it’s Instagram Stories, YouTube Shorts, or the now infamous TikTok, 2022 is yet another year where the marketing sphere is being dominated by video. The buzz around video in the business world has been growing louder and louder over the last few years, with more businesses realising that video is often the key to success online. Which really is not that much of a surprise, since Google tells you that video is a preferred type of content for its search engine ranking algorithms!

Short film produced documenting beautiful hand-built wooden bureau

A long-term family friend recently asked if we could create a short film about something very dear to his heart — a wooden bureau that took him many years of hard work during his spare time to design and build as a gift for his daughter. As he now lives very far from his daughter, he rarely gets the chance to enjoy the fruits of his handiwork and so this video would serve as a permanent reminder of the bureau which he can take with him everywhere.

Even if one has no background in carpentry, it’s hard not to be bowled-over by the beauty of this piece of furniture. The attention to detail is impeccable, the fit and finish is extraordinary, and the amount of thought that went into its design and execution is plain to see.