What Makes A Good Promotional Video?
Tell A Story
“This year we knew we would need to find a different way to promote our school to prospective parents and found Horizon Imaging Ltd through a recommendation. From the day David stepped through our doors, he understood the visual representation we wanted to get across to our audience. He was helpful and supportive and offered suggestions of how to get the very best images to show exactly how our school operates and the experiences we offer our children here at Wood Street Infant School. We are delighted with the finished product; watching the video is just like walking through the doors of our school.”
Keep It Engaging
The average person has an attention span of around 10-20 seconds when they’re online. That’s how quickly they will look at your materials and decide whether or not it’s worth their time to stay. So your biggest objective should be to create a video that grabs their attention right away, and then is engaging enough so they want to keep watching. How you do this will depend on the style of video, as we shall explain in the next section.
“We commissioned Horizon to help produce a time-lapse video for a client, to capture the creation of a unique artwork in their offices. David was extremely prompt in responding to our brief and quickly provided great ideas to enhance the video and offered creative solutions to minimise any disruption for the office staff, during the filming. David liaised directly with the artist and client to arrange the most efficient filming schedule for all. The final edited video was exactly what we wanted and more. It brilliantly captured the story behind the creation of the artwork. We were delighted with the results and more importantly the client loved it! We look forward to working with David and Horizon again in the future”
Videos With No Voiceover
"Having been impressed, initially, by the Horizon Imaging website, we contacted David to discuss our requirements for photography to market the sale of our home. Following a prompt and competitive quotation, we engaged Horizon Imaging for the architectural photography, drone work and video we required. David was an absolute pleasure to work with. Professional, detailed and thorough, David produced an excellent package of images that resulted in a fantastic response as soon as our home went on the market. We wouldn’t hesitate to recommend Horizon Imaging for any photography, video or drone work and look forward to engaging David for any similar requirements we may have in the future."
Graeme Carpenter, Kent
Videos With Voiceovers / Interviews
“Thank you so much for the recent videos and photos you produced for my Physiotherapy clinic. I’m delighted with the outcome – the videos look so professional and 100 times better than what I could have done on my smartphone. I love the way they have been professionally edited with background music, captions appearing on the screen and excellent sound quality. There is no doubt that these videos and photos will improve my website and significantly contribute to more leads and more clients for me. They have given me lots of useful content to use in different marketing platforms I will certainly be using you again for more videos and photos and will highly recommend your services.”
- Are you looking for a way to stand out from your competitors online?
- Do you have a complex service to explain in a short amount of time?
- Is a promotional video on your to-do list for 2022?
Share this post: