David Hogg

For years now there has been a big debate in the world of visual marketing. Does the equipment you use for photography and videography really matter? Some will get bogged down in the semantics of whether the brand you choose matters, and others will argue about the type of equipment making all the difference. At Horizon Imaging we come down on the side of yes, it does matter.

Have you ever wished you could condense a few hours, days or even months into a shorter space of time? I think we all have at one point or another! But while it might not be possible in real-time, when it comes to video marketing you absolutely can. The idea behind time-lapse video is simply taking an image every minute, 10 minutes or 20 minutes (the interval can be set exactly), and assembling these frames one after another to create a video that covers the entire duration of a project or event.

Earlier this summer we were commissioned by a construction company to capture marketing imagery of one of their latest property remodelling / extension projects in Haslemere, Surrey. The extent of the work was far-ranging, from building a new swimming pool, adding a roof terrace, remodelling an existing basement, as well as adding a significant new three-storey extension to one end of the property.

Creating our immersive Matterport Virtual Tours is an involved process which varies greatly depending on the size of the property to be scanned, and the complexity of the contents of the building.

When quoting to produce our virtual tours, we will generally ask for the square meterage of the property, as this will give us a good idea of the overall size of the space. We’ll also ask where the property is located, how many floors the property has, whether the property is furnished, whether any outdoor spaces or outbuildings need to be captured too, and exactly which parts of the property need to be included in the tour.

When it comes to winning business online, the key is to stand out. But if your ‘wow’ factor can only be seen when someone visits your physical premises, how do you hook them in without it? At Horizon Imaging, we have the answer — virtual tours.

A virtual tour can enchant your prospects like few other things can, making them fall in love with your venue (or your business) from afar. They also encourage engagement with your website, and when online engagement could be the difference between you and your competitors, there is no better way to showcase your business.

We have increasingly been asked by our clients whether we can provide long-term time-lapse filming — we are pleased to say that now we can! The following content has been taken from our Time Lapse Filming page from the Services section of our website.

There’s something fascinating about watching buildings appear out of the ground before your eyes in a matter of minutes. So whether it’s capturing an entire construction project from start to finish, capturing the interior fit-out of an office, or capturing a corporate event like an exhibition from set-up to break-down, our state-of-the-art time-lapse cameras will deliver beautiful panoramic imagery of your projects — long or short, indoors or out.

When it comes to choosing any kind of service provider for your business, it can be a bit overwhelming. There are so many things to think about, and so many companies out there you could choose to work with. Things can get particularly complicated if you’re looking to commission aerial or ground-level photography or videography work to promote your business as there are a huge number of providers that can offer bits and pieces of what you need.

But to get the most consistent results, and to make the most of your investment, the most cost-effective and hassle-free solution is to use a single provider for everything.

Earlier in the summer we were commissioned by Siren Design, a design agency in London, to capture a comprehensive package of aerial imagery of the enormous East Midlands Gateway project near Derby, Derbyshire.

Initially we were planning to use our drone to take the imagery, but we soon realised that this project would need a different approach … given that a) it was directly next to the busy international East Midlands Airport, and b) the site to be captured was at least a square mile in size!

We recently started working with luxury estate agency Mr and Mrs Clarke and our first property to capture was a stunning 6-bed house with breath-taking views over the Surrey Hills — an AONB (Area of Outstanding Natural Beauty).

We were asked to provided a comprehensive set of drone aerial photographs, interior photographs, exterior ground-level photographs and external dusk photographs, along with an aerial promotional film for the property.

A few months ago we were commissioned to provide a complete package of promotional imagery of a stunning new-build property in Fleet, Hampshire. Our client, Elsmore Homes, wanted us to provide a set of interior photographs, exterior photographs, a Matterport virtual tour as well as a walk-through property video – or as we call it, “the works”!