January 2022

Have you ever wondered why many photographers and videographers don’t have a price list available to view online? Providing your pricing upfront is fairly customary practise in other industries, but in this one, it’s actually the opposite. Most photographers and videographers won’t display their prices ahead of time, and instead will wait for you to contact them so they can generate a bespoke quotation for you. If you’ve never worked like this before, we understand it can be a bit frustrating.

For years now there has been a big debate in the world of visual marketing. Does the equipment you use for photography and videography really matter? Some will get bogged down in the semantics of whether the brand you choose matters, and others will argue about the type of equipment making all the difference. At Horizon Imaging we come down on the side of yes, it does matter.