What are the benefits of hiring a professional photographer versus trying to do it yourself?
In my specialist fields of aerial and architectural photography, there are similarities. A property coming onto the market for £2.5 million needs to be shown at its absolute best. An agency is aware of the discerning nature of clients in this market, and I am pleased to say I work with many of the area’s leading agents photographing such properties. What will wonky, underexposed, dull amateur photographs of the property say to its potential buyer? Don’t bother with this lot, go elsewhere … The point is that the cost of professional photography as a percentage of the sale price is minute.
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