Promotional photographs and film produced for Northampton builders merchants Hevey Building Supplies
Last month we travelled up to Northampton to capture a set of promotional ground-level and aerial promotional imagery for builders merchants, Hevey Building Supplies, who had recently moved to a much larger and more impressive yard.
The brief was to create a short film promoting the size of the site, the range of stock and also to capture the ‘snake’ of delivery lorries leaving the site at 7:15am sharp! We were also asked to take a set of promotional images across the site, both out in the yard and inside their warehouse and shopfront.
We arrived on site at 0630 to get setup and to talk through the plan for the shoot with the Vehicle Manager who in turn relayed our instructions to the drivers of the lorries. The lorries did two ‘laps’ of the yard, allowing us to capture both low-level and high-level footage of the lorries as they snaked through the yard. After the final lap the lorries left the yard and we even managed to film some of them as they drove past the site on the A5076 and out into Northampton!
So with no further ado, please click on the play button below to watch the film we produced, and be sure to click on the rectangle icon at the bottom right to watch the video full-screen.
Promotional film for Hevey Building Supplies in Northampton. Click on the play button to watch the film, and click on the rectangle icon at the bottom right to watch the video full-screen
After the lorries had left we captured some more aerial footage and photographs of the site with the drone — of the stock in the yard, and both inside and outside the warehouse!
One shot we were keen to capture for the client was a photograph looking straight down on the entire plot. However, due to the size of the site, even when flying the drone at our legal maximum altitude of 400 feet we couldn’t get the entire site in one photo. Not a problem! By taking multiple overlapping images and then stitching them together during post-production we were able to capture a plan view of the entire site and its surroundings (see below). Not only that, but by stitching the images together this increased the overall resolution of the photo from the camera’s native resolution of 20 megapixels to a massive 71 megapixels!
Below are some of the aerial photographs we took of the site:
Some of the drone aerial photographs we took of the Hevey builders merchants yard in Northampton. Click to enlarge.
After taking all the aerial shots, we walked around the site taking ground-level photographs of the stock in yard, the stock in the warehouse and customers using the shop. We used our 6 metre carbon-fibre pole for many of the external shots as this allowed us to look over the rows of stock and generally to provide a more interesting perspective than just standing at ground-level.
Below are some of the ground photographs we took of the site:
Some of the ground-level photographs we took of the Hevey builders merchants site in Northampton. Click to enlarge.
… and last but not least, here are a few behind-the-scenes photos from our shoot at Hevey Building Supplies showing our drone and 6 metre telescopic camera pole!
Some behind-the-scenes photos of our shoot at Hevey Building Supplies in Northampton! Click to enlarge.
Hevey were delighted with the film and photographs we produced for them, and kindly took the time to write the following testimonial about their experience of working with us and their thoughts on the resulting imagery:
- Do you work at a builders merchants, or perhaps another similar industrial company with a large site that you want to show off in a fresh and dynamic way?
- Do you want to develop your brand image by using professional photographs and video footage which has a consistent feel and quality — something only possible by using one company for all your imaging requirements?
- Give us a call today to see how we can help put you ahead of your competitors and to keep visitors on your website for longer!
Share this post: