Blog 

Blog 

Welcome to the Horizon Imaging blog! This page will be updated every few weeks with news, case studies about current projects, details of new services and with the odd nuggets of advice thrown in here and there for good measure. Click on a blog post heading or the 'Read More' text to read a particular blog post. You can also find exclusive behind-the-scenes imagery from many of our shoots on our social media platforms! You can find the links to these below. 

Posts tagged “Video Production”

When it comes to choosing service providers for your business, there are a lot of things for you to consider. And once you’ve chosen someone, you have to decide whether you would use them again. There are many reasons you might want to vary your suppliers from project to project. Budget, service offering, customer service or even just personal preference. But we're here today to tell you that your photographer and videographer shouldn’t be one of them. Instead, you should aim for the opposite – to choose a supplier and build a long-lasting, strong relationship with them. Here’s why. 
Behind the scenes of a promotional video and photo shoot of a residential property in Redhill, Surrey
Whether it's Instagram Stories, YouTube Shorts, or the now infamous TikTok, 2022 is yet another year where the marketing sphere is being dominated by video. The buzz around video in the business world has been growing louder and louder over the last few years, with more businesses realising that video is often the key to success online. Which really is not that much of a surprise, since Google tells you that video is a preferred type of content for its search engine ranking algorithms! 
Behind the scenes of a promotional video shoot for an office in Cavendish Square, London
For years now there has been a big debate in the world of visual marketing. Does the equipment you use for photography and videography really matter? Some will get bogged down in the semantics of whether the brand you choose matters, and others will argue about the type of equipment making all the difference. At Horizon Imaging we come down on the side of yes, it does matter. 
Behind-the-scenes photo of an interview filming shoot in Exeter, Devon for Countrywide Land & New Homes
When it comes to choosing any kind of service provider for your business, it can be a bit overwhelming. There are so many things to think about, and so many companies out there you could choose to work with. Things can get particularly complicated if you’re looking to commission aerial or ground-level photography or videography work to promote your business as there are a huge number of providers that can offer bits and pieces of what you need. 
 
But to get the most consistent results, and to make the most of your investment, the most cost-effective and hassle-free solution is to use a single provider for everything. 
Drone aerial photograph of a number of large industrial logistics units in Hemel Hempstead, Hertfordshire
Earlier in the summer we were commissioned by Siren Design, a design agency in London, to capture a comprehensive package of aerial imagery of the enormous East Midlands Gateway project near Derby, Derbyshire. 
 
Initially we were planning to use our drone to take the imagery, but we soon realised that this project would need a different approach ... given that a) it was directly next to the busy international East Midlands Airport, and b) the site to be captured was at least a square mile in size! 
Aerial photograph taken from a manned helicopter of the new East Midlands Gateway industrial park, Derbyshire
We recently started working with luxury estate agency Mr and Mrs Clarke and our first property to capture was a stunning 6-bed house with breath-taking views over the Surrey Hills — an AONB (Area of Outstanding Natural Beauty). 
 
We were asked to provided a comprehensive set of drone aerial photographs, interior photographs, exterior ground-level photographs and external dusk photographs, along with an aerial promotional film for the property.  
Drone aerial photograph of a stunning 6-bed property in Woldingham, Surrey with breath-taking views
A few months ago we were commissioned to provide a complete package of promotional imagery of a stunning new-build property in Fleet, Hampshire. Our client, Elsmore Homes, wanted us to provide a set of interior photographs, exterior photographs, a Matterport virtual tour as well as a walk-through property video – or as we call it, “the works”! 
Architectural photograph of a stunning new-build 5-bedroom house in Fleet, Hampshire
Over the last few months we have been developing two uniquely different films for German telecoms and ICT manufacturers, Auerswald, as they launch into international markets under the new brand name, FONtevo. 
 
The Totem Consulting Group commissioned us to produce a 'UK and International Brand awareness film' focused on a specific Technology market, capturing the innovative and family-owned spirit of the parent company, Auerswald, as well as the international ambitions of the sub-brand, FONtevo. 
Screenshot from a promotional film produced for German telecoms and ICT manufacturer,  FONtevo
During the past year we have been commissioned to produce two promotional films for national construction firm Willmott Dixon — one for the new Village Hotel in Bristol and the other for the new Woodmansterne Secondary School in Lambeth, London. The brief for both films was quite similar — the films had to feature both aerial and ground-level video footage and also needed to include interviews with members of staff who work in the respective buildings. 
 
The difference is that the Bristol film was captured after project completion, whilst the Woodmansterne School film was captured twice — at the beginning and towards the end of the construction work. 
Screenshot from an aerial and ground-level promo film produced for Willmott Dixon of the new Village Hotel, Bristol
Earlier in the year we were approached to film a prestigious black-tie awards event called the Surrey Property Awards which takes place every year at the G-Live venue in Guildford, Surrey, and this year would be attended by over 400 guests. 
 
Our client, The Promotional Edge, were looking to have a short promotional film produced using footage at the 2018 event to be able to use when promoting the 2019 event. As such it had to be short, snappy and engaging, whilst conveying the glitz and glamour of the event, and the calibre of companies it attracts. 
Screenshot from promotional film for Surrey Property Awards event, held at G-Live in Guildford, Surrey
We were recently commissioned by luxury property developer Hedge Hunter to take a set of promotional photographs of their latest project, the stunning 'The Bridge' development of flats in the heart of Farnham, Surrey. The striking golden and cream building occupies an enviable position with views over the River Wey and the Gostrey Meadow public park, as well as having a large frontage onto the bustling South Street. 
 
The brief was to capture: external photographs of the development, showing how it nestles into the surrounding landscape; internal photographs and a Matterport Virtual Tour of one of their show flats; and a promotional film of the development. 
Architectural photograph of a stunning development of flats in Farnham, Surrey, called ‘The Bridge’
Horizon Imaging was recently commissioned to produce a set of promotional imagery to mark the opening of a luxury kitchen and bathroom design showroom in Mytchett, Surrey — Your Beautiful Kitchen. 
 
The brief was simple — they needed a set of beautiful photographs of their new showroom, an engaging promotional film of the showroom to give people a flavour of what it's like to visit, and finally a virtual tour to allow their website visitors to explore the showroom from the comfort of their homes. Ultimately, all this imagery will have the same purpose — to whet the appetites of the website visitors and to encourage them to come and visit the showroom!  
Architectural photograph of the Your Beautiful Kitchen showroom in Mytchett, Surrey
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