Blog 

Blog 

Welcome to the Horizon Imaging blog! This page will be updated every few weeks with news, case studies about current projects, details of new services and with the odd nuggets of advice thrown in here and there for good measure. Click on a blog post heading or the 'Read More' text to read a particular blog post. You can also find exclusive behind-the-scenes imagery from many of our shoots on our social media platforms! You can find the links to these below. 

Posts tagged “Promotional”

When it comes to choosing service providers for your business, there are a lot of things for you to consider. And once you’ve chosen someone, you have to decide whether you would use them again. There are many reasons you might want to vary your suppliers from project to project. Budget, service offering, customer service or even just personal preference. But we're here today to tell you that your photographer and videographer shouldn’t be one of them. Instead, you should aim for the opposite – to choose a supplier and build a long-lasting, strong relationship with them. Here’s why. 
Behind the scenes of a promotional video and photo shoot of a residential property in Redhill, Surrey
Whether it's Instagram Stories, YouTube Shorts, or the now infamous TikTok, 2022 is yet another year where the marketing sphere is being dominated by video. The buzz around video in the business world has been growing louder and louder over the last few years, with more businesses realising that video is often the key to success online. Which really is not that much of a surprise, since Google tells you that video is a preferred type of content for its search engine ranking algorithms! 
Behind the scenes of a promotional video shoot for an office in Cavendish Square, London
We have increasingly been asked by our clients whether we can provide long-term time-lapse filming — we are pleased to say that now we can! The following content has been taken from our Time Lapse Filming page from the Services section of our website. 
 
There's something fascinating about watching buildings appear out of the ground before your eyes in a matter of minutes. So whether it's capturing an entire construction project from start to finish, capturing the interior fit-out of an office, or capturing a corporate event like an exhibition from set-up to break-down, our state-of-the-art time-lapse cameras will deliver beautiful panoramic imagery of your projects — long or short, indoors or out. 
Time Lapse photograph from a construction site in Northfleet, Kent
Earlier in the summer we were commissioned by Siren Design, a design agency in London, to capture a comprehensive package of aerial imagery of the enormous East Midlands Gateway project near Derby, Derbyshire. 
 
Initially we were planning to use our drone to take the imagery, but we soon realised that this project would need a different approach ... given that a) it was directly next to the busy international East Midlands Airport, and b) the site to be captured was at least a square mile in size! 
Aerial photograph taken from a manned helicopter of the new East Midlands Gateway industrial park, Derbyshire
A few months ago we were commissioned to provide a complete package of promotional imagery of a stunning new-build property in Fleet, Hampshire. Our client, Elsmore Homes, wanted us to provide a set of interior photographs, exterior photographs, a Matterport virtual tour as well as a walk-through property video – or as we call it, “the works”! 
Architectural photograph of a stunning new-build 5-bedroom house in Fleet, Hampshire
Over the last few months we have been developing two uniquely different films for German telecoms and ICT manufacturers, Auerswald, as they launch into international markets under the new brand name, FONtevo. 
 
The Totem Consulting Group commissioned us to produce a 'UK and International Brand awareness film' focused on a specific Technology market, capturing the innovative and family-owned spirit of the parent company, Auerswald, as well as the international ambitions of the sub-brand, FONtevo. 
Screenshot from a promotional film produced for German telecoms and ICT manufacturer,  FONtevo
During the past year we have been commissioned to produce two promotional films for national construction firm Willmott Dixon — one for the new Village Hotel in Bristol and the other for the new Woodmansterne Secondary School in Lambeth, London. The brief for both films was quite similar — the films had to feature both aerial and ground-level video footage and also needed to include interviews with members of staff who work in the respective buildings. 
 
The difference is that the Bristol film was captured after project completion, whilst the Woodmansterne School film was captured twice — at the beginning and towards the end of the construction work. 
Screenshot from an aerial and ground-level promo film produced for Willmott Dixon of the new Village Hotel, Bristol
Last month we were commissioned to photograph a large residential extension of a stunning countryside property in Wormley, Surrey. From the outside the extension ... well, didn't look like an extension! — so well-executed was the design by Godalming-based MVL Architects. The extension consisted of a remodelled kitchen and open-plan dining area, and a large additional wing including a new entrance, utility rooms, washroom and study.  
 
MVL Architects asked us to fully document the extension from both outside an in which involved visiting the site twice to capture the exterior of the property in the most favourable lighting conditions — once in the morning and again in the afternoon. 
Architectural photograph of a residential extension in Wormley, Surrey
Last month we travelled up to Northampton to capture a set of promotional ground-level and aerial promotional imagery for builders merchants, Hevey Building Supplies, who had recently moved to a much larger and more impressive yard. 
 
The brief was to create a short film promoting the size of the site, the range of stock and also to capture the 'snake' of delivery lorries leaving the site at 7:15am sharp! We were also asked to take a set of promotional images across the site, both out in the yard and inside their warehouse and shopfront. 
Drone aerial photo of the Hevey Builders Merchants yard in Northampton
Our brand new Drone Aerial Filming showreel is long overdue ... but it's finally here! 
 
This video incorporates some of the wide range of aerial footage we've shot with our drones over the past 3 years. From construction sites to campsites, business parks to universities, private gardens to lavish weddings, we've filmed it all in glorious high definition (and some of the latest footage is in 4K too). 
 
So sit back, grab a coffee and immerse yourself in the incredible bird's-eye perspectives that only our drones can provide.  
Drone aerial filming showreel thumbnail
Last Autumn we were commissioned by national construction firm Willmott Dixon to produce a short film which had to convey the important role played by apprentices in ensuring the continued success of their business. 
 
The film brought together footage from a number of different events including the 'Class of 2017 Graduation Ceremony' (for the latest group of apprentices who had successfully reached the end of the scheme) which took place at a large hotel in Greenwich, London, as well as numerous interviews with key members of staff which had been filmed at Willmott Dixon's Cobham office in Surrey in the months leading up to the Graduation Ceremony. 
Drone aerial inspection photo of the roof of an industrial unit in Hoddesden, Hertfordshire
Earlier in the summer (yes, it seems a long time ago now doesn't it!), we were commissioned by The Dower House Nursing Home in Winchester, Hampshire, to produce a new promotional video as part of a marketing refresh for their website. 
 
The video was to include aerial footage of their site to show off its beautiful green setting in the Hampshire countryside, as well ground-level footage taken in and around their care home. 
Drone aerial photograph of The Dower House Nursing Home near Winchester, Hampshire
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